Releasing Your Entrepreneur

Your idea in business may be different and unusual, but it may end up delicious.

— Life is a Recipe

This morning I was having one of my typical insecure moments, doubting myself. I wondered if this venture was even worth taking. I asking myself “Who in their right mind would prefer my crazy take on food?”  “I want to re-invent classic treats like tacos, but aren’t tacos perfect enough already?” So I panicked and I sent an immediate text to my friend.

“I’m scared this project will flop.”
“I feel it may suck.”
“I’m feeling so insecure about it.”

He immediately replied:

“I’ve never been disappointed by your hosting ability or your impeccable taste in all things – especially concerning food. Be your warm hospitable self and do what you’re good at. You got this.”


I was once again reminded: sometimes you need someone with your best interest at heart to remind you of who you really are and what you’re failing to see yourself.

Just then the doorbell rang for a scheduled production meeting. My first question to the three members of my team was “Have you eaten anything?” They replied in unison “No. We’re starving.”

I thought about it, and saw a little opportunity. I nervously began to whip up my new fusion-inspired version of tacos. I knew I felt insecure about my ability to create things people would love, but this moment was the perfect test kitchen.

I presented the tacos without explaining to them that they were about to experience something different.   With anticipation I watched their reactions. There was a pause, followed by looks of shock and awe.

“Woah. This is different.  But this is the best taco I’ve ever had.”


“Sonia, do you have any more of these?”


“Do you want your last taco?”


It worked.  The food was such a hit that I almost didn’t believe the responses. I then got more excited and made another batch.

What I learned from all this was a lesson that can be carried into other areas of life. I had an idea.  But that idea required that I take a chance.  But until I took the chance, the idea didn’t work. I took the chance, and an entire new opportunity opened up. I wouldn’t have ever known if I hadn’t tried.


Life Recipe:
Releasing Your Entrepreneur

  1. Think about an idea that you've always wanted to pursue.
  2. Determine a small actionable first step, and then decide to make that step.
  3. Connect with some trusted and optimistic friends who will give you constructive feedback. Caution: not all feedback is constructive, so connect with people who you can trust to be honest, but who also can see your vision.
  4. Know that there's is a possibility that your idea isn't quite ready.
  5. Carve out some time to execute your idea. Even if it's just on a small scale with a small audience, get your first project done.
  6. Make note of what you learned, improve on your design, and if you've come up with something others enjoy, start to build a plan around it.

Dinner Recipe:
Shrimp Taco Dinner

  • 1/4 teaspoon of chili power (to taste)
  • ½ teaspoon onion powder
  • ½ teaspoon garlic powder
  • ½ teaspoon crushed red pepper flakes (to taste)
  • ½ teaspoon dried oregano
  • 1 ½ teaspoons ground cumin
  • 1 teaspoon paprika
  • ¾ teaspoon Life is a Recipe® Garam Masala Private Blend
  • 1 teaspoon salt
  • 10 corn tortillas
  • 2 pounds of shrimp (fresh, cleaned, no tails)
  • 1 teaspoon Coconut oil
  • 1 cup arugula
  • 2 tomatoes (chopped, fresh)
  • 1 red onion (chopped, fresh)
  • 1 cup shredded mozzarella cheese
  • ½ lemon squeezed
  • 1 bunch of cilantro (fresh, chopped)
  • 4 tomatoes
  • 1/2 onion (chopped finely, fresh)
  • 1 lemon (fresh, juiced)
  • salt (to taste)
  • 4 large avocados (fresh)
  • 1 lemon (fresh, juiced)
  • 1/2 red onion (chopped finely, fresh)
  • 2 tomatoes (chopped, fresh)
  • 1/2 cup cilantro (fresh, chopped)
  • 1/2 cup pomegranate seeds
  • salt (to taste)
  • 3 tomatoes (fresh)
  • 1 garlic clove (fresh)
  • 1/2 small onion (fresh)
  • 10 Serrano Chilis (fresh, remove stem)
  • 1 tablespoon olive oil
  • cilantro (fresh, to garnish)

Instructions for Shrimp Tacos

  1. In a bowl, add chili powder, onion powder, garlic powder, crushed red pepper, oregano, cumin powder, paprika, Life is a Recipe® Garam Masala, and salt and mix well to create your taco seasoning.

  2. Cut each shrimp into 3 pieces depending on size.

  3. Heat coconut oil in a pan.

  4. Add half of the shrimp to the pan.

  5. Add in lemon juice.

  6. When the shrimp begin to turn pink, add 1 ½ tablespoons of the taco seasoning, depending on your taste.

  7. Mix well. When finished, remove from the pan and cook the second half of shrimp, when pink, add in 1 ½ teaspoons of taco seasoning and mix well.

  8. In a different pan, heat coconut oil.

  9. Add in the tortilla and lightly fry until crisp on each side.

  10. Sprinkle in a pinch of cheese.

  11. Next, add in a spoon full of shrimp and remove from pan.

  12. Garnish with arugula, tomatoes and onion.

Instructions for Pico De Gallo

  1. In a bowl, add tomatoes, onion and cilantro.

  2. Stir.

  3. Next, add in lemon juice and salt to taste.

Instructions for Guacamole

  1. In a large bowl, add in avocados and smash with a fork.

  2. Next, add in red onion, tomatoes and cilantro.

  3. Mix well.

  4. Add in lemon juice and salt.

  5. Mix again.

  6. Garnish with cilantro.

Instructions for Hot Salsa

  1. Add tomatoes, garlic, onion and chilis to blender and puree.

  2. Heat olive oil in pan.

  3. Add in puree.

  4. On low heat, let simmer for 30 minutes.

  5. Pour into a bowl and garnish with cilantro.

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